Latest News

  • The American Watch Association Annual Meeting and Cocktail Reception will be held in New York City on Thursday, October 6, 2016 following the 24K Club Luncheon.


  • AWA’s anti-counterfeiting delegation recently visited Washington, DC to meet with trade associations, law enforcement agencies and Executive Branch officials, and congressional offices to launch AWA’s anti-counterfeiting campaign.


  • The National Intellectual Property Rights Coordination Center (IPR Center) has requested information from AWA members regarding experiences and/or metrics related to efforts to combat the sale of counterfeits on specific auction and social media sites. All information will be provided confidentially through Covington & Burling LLP.


  • Learn more about AWA's role in supporting watch brands' fight against fakes in Joe Thompson's in-depth feature in the April issue of WatchTime. Read Article


  • A recent U.S. Customs ruling has muddied the distinction between traditional watches and smartwatches, finding that some watches with enhanced features are not “smart” enough to be classified as smartwatches when it comes to import tariffs.


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AWA’s War Against IP Fraud

A message from the Board of Directors

The watch industry is waging war against counterfeit watch products that erode consumer confidence and hurt our businesses. Counterfeiting is a serious crime. It attacks brand equity - - the investments that watch companies make in product innovation, research and development, design, marketing and advertising, service and quality assurance, and so many other efforts. But counterfeiting also attacks the investment that consumers make in their purchase of an authentic, quality timepiece. Moreover, counterfeits hurt the American economy, stealing jobs from U.S. workers and threatening the livelihood of small businesses.

The American Watch Association is leading the fight against intellectual property piracy. Working with our member companies, AWA has played a major part in enacting legislation and regulations to make counterfeiting a criminal felony and to impose substantial penalties on those who traffic in counterfeit watches.

But, the fight continues…

The 10 evils of counterfeit watches

Gray market watches: A bad deal

Our Mission

AWA provides its members with exclusive legal advice:


  • To minimize the regulatory and tax costs stemming from government regulations.
  • To promote a marketplace for watches free of unwarranted government obstacles.
  • To defend the intellectual property rights of member watch companies through strong trademark, copyright and patent laws.

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Why Join?

AWA members receive legal and lobbying benefits whose value exceeds the costs of annual dues. For instance, AWA member companies have access to formal legal opinions from our attorneys at the blue-chip Washington law firm Covington & Burling, providing a compelling legal basis for exemptions from onerous Federal regulations concerning hazardous materials rules.

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Our Manuals

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